Google with Twitter Ads
Google is testing another ad format these days, the Twitter Ad. The ad has been available to a few advertisers the last couple of weeks through a limited beta, and can be seen on sites in Google´s content network.
The ad itself is connected to the advertiser´s Twitter account and rotates the latest tweets from this account. The only clickable parts of the ad are the logo, the Twitter-username, the text ”Follow me on Twitter” and the URL to the Twitter-profile. The goal with the ad format is to recruit more followers for the advertiser´s Twitter-profile.
This is an actual ad that we´re running:
It´s too soon to say whether this new ad has a good effect or not, we haven´t seen a rush of new followers so far. But it sure is interesting to see how Google embraces Twitter. We know that Google has started integrating tweets in their organic SERP. And this is clearly a sign that Google is testing integrations with AdWords also.
Here is a screenshot of the Twitter Ad in action:
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